The following had been issued with a great amount of sadness.
STATEMENT ISSUED BY BAY VIEW LIONS CLUB
Bay View Lions Cancel 2018
South Shore Frolics Festival
After 68 years, the South Shore Frolics, a Bay View, South Shore area, and city of Milwaukee tradition, is suspended for 2018 by the Bay View Lions Club, the organizer of the event.
The event, which began in 1948 as the South Shore Water Frolic in Bay View’s South Shore Park by the Inter-Organizational Council of Bay View, has happened every year since, except 1993. Since 1995, the Bay View Lions Club has hosted the three-day free event featuring music, an art show, a classic car show, food, many family activities, a parade (until 2014), and their famous Frolics “atomic” fireworks to close each evening.
The Frolics annually attracted 50,000-60,000 people, although it regularly attracted over 200,000 during its early decades. Held the second full weekend of July, the one-year suspension, and possibly longer, leaves a summer entertainment void for thousands of attendees, including generations of families, who have witnessed it and grown-up with it.
Reasons include: increasing costs, lack of profitability, adverse impact from fireworks uncertainty, need for more permanent sponsors...
The South Shore Frolics has had an incredible 68-year run and put smiles on the faces of so many through the years. While we won’t close the door entirely for 2019 and beyond, we would need the public, local government officials, and business leaders to work together with us to help bring the event back. ~ Lyn Graziano